The joys and pains of specialist cafés

7 Jan
Sometimes, all you want is a good cup of coffee (or tea) and a bit of quiet.

Sometimes, all you want is a good cup of coffee (or tea) and a bit of quiet.

There are so many cafés in Edinburgh now that to compete, cafés have to become centres of excellence, specialists in one thing or another. Some are specialists in coffee. Others are specialists in something else: books, chocolate or bread, for example. Or tea. The tea house is a relatively recent addition to the Edinburgh scene and since they all serve coffee, offer hot beverages and cake I count them in the café family.

Some specialist cafés make their specialism work for them and some fail to wow you. Why is that?

Personally, I think the answer lies in the quality of the service, but there might be more to it than that. How about passion? Expertise? Is it the ambiance, the price of a coffee, the free WiFi that brings us back to a place? The taste of the coffee?

Although I love the smell of coffee, years of trying to learn to enjoy it without lashings and lashings of milk have failed so no, it’s not the quality of the coffee – or even the tea – that brings me back to a place. Nor it is purely the size and gorgeousness of the cakes, although that plays a role. I like a cafe with competent staff. The places I mention here are cafés I’ve been to more than once. I know that not everyone will share my experiences of them, good or bad, or my evaluation, but regardless of that, they lead me to a clear conclusion of what a café needs, whether specialists or generalist, to stand out.

Artisan Roast is one of my favourite cafés. It is tiny and absolutely reeked of roasting coffee when they were still roasting all the coffee for Beanscene on the premises. The back room is minute and not hugely comfortable if you want to sit for more than half an hour. It’s cozy, though. Artisan serves Coco of Bruntsfield hot chocolates and have cake made by a lady down the road. When the cake’s gone, it’s gone. The staff is great. They love coffee and they know all about it. (One of the barristas was in a blending competition last year.) They can talk at length about the different roasts and beans they have. Passion. That’s what makes Artisan great.

The Chocolate Tree sells all kinds of delicious chocolate confections and cakes, hot chocs and even a range of red bush espressos. It has a handy Bruntsfield location (handy if you’re in Bruntsfield) and a plush yet informal interior. With half-broken furniture. And slow service. I don’t mind slow service when the person serving me is pleasant or if they are able to give me some really advice on what I’m having. I don’t mind it if it’s obvious that staff are stressed of busy. I do mind it if I get forgotten or when service is slow, it’s not busy and my order wasn’t complicated. Staff who wants to be there is what the Chocolate Tree needs. If I go back, it will be for take-away chocolates, not to sit in.

Starbucks might be a chain, the McDonalds of coffee, but I have never had anything but good and fast service there. That – and two hours of WiFi – is why I go to Starbucks when I need to work. If I’m meeting people, I’d rather go somewhere a bit more individual. But I keep coming back and it’s not just the size of the lattes. 

Tea cozies at Loopy Lorna's

Tea cozies at Loopy Lorna's

Loopy Lorna specialises in cakes. They would argue that they specialise in tea, but believe me, it’s the cake you go back for. (I’m not knocking the tea; I’m advertising the cake.) Staff is friendly, know their stock and are willing to have a chat if they’re not too busy. The decor is quirky, the tea cozies perfectly darling and servings immense. Generosity of spirit and serving is what sets Loopy Lorna’s aside.

Eteaket is also a tea shop. They have a very busy location just off George Street with bright and funky furniture and sell a range of good teas and cheerful tea paraphernalia. It is not unusual for the queue of people waiting to be seated at busy times to be 10-15 strong. Eteaket have a sensible queue management system and are quick at cleaning tables and getting your orders out. Staff are friendly, polite and know what they’re doing. Professionalism is something Eteaket has that other cafés could emulate.  

Did I give the conclusion away in the second paragraph? From a handful of examples of cafés that specialise and get something right it should be clear what I think is of ultimate importance: service. No matter how great the product, I will not willingly frequent a café with rubbish service. An outstanding product helps – for coffee that’s a tall order and for tea it means a wide selection so it might be easier to find something else to offer. Never forget service. Good staff, staff who wants to be there, is as important as cozy surroundings and a fabulous product. In a market saturated by mediocre cafés, good staff is the product.

Artisan Roast
www.artisanroast.co.uk
57 Broughton Street, Edinburgh

The Chocolate Tree
www.the-chocolate-tree.co.uk
123 Bruntsfield Road, Edinburgh

Eteaket
www.eteaket.co.uk
41A Frederick Street, Edinburgh

Loopy Lorna’s
www.loopylornas.com
370-372 Morningside Road and
Churchill Theatre, Edinburgh

Starbucks
www.starbucks.co.uk
128 Princes Street
124 High Street
8-10 Bakers Place
30 George Street
106 George Street
…and a number of other locations in Edinburgh.

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3 Responses to “The joys and pains of specialist cafés”

  1. Chiara 2011/01/11 at 10:48 pm #

    I agree with you entirely. I live just around the corner from Artisan Roast, and frequently mention them in my blog.

    Service has so much to do with the experience. I have found myself saying in the past, ‘the coffee wasn’t great, but the service was fantastic’. However, no matter how good the beverage, if the service is poor, the chances of me going back are slim.

    A very interesting blog post, which I very much enjoyed reading.

  2. My fun blog 2011/01/13 at 8:07 pm #

    Service has so much to do with the experience. I have found myself saying in the past, ‘the coffee wasn’t great, but the service was fantastic’. However, no matter how good the beverage, if the service is poor, the chances of me going back are slim.
    +1

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