Promote our farmer’s market Edinburgh, not hide it

7 Jul

Our Farmers’ Market celebrated its 10th anniversary last weekend (although the actual date was back in June). It’s hard to remember back to a time before farmers’ markets, when it was nigh on impossible to shop for local produce unless you happened to live near a supplier. Scotland’s produce is now prized at top restaurants here and abroad. Many new food businesses have started (and thrived) on the back of regular attendance at markets.

Many of us have been lucky enough to visit farmers’ markets in Europe and further afield. I’ve recently had the opportunity to visit the largest of Portland’s farmers markets with more than 200 stall holders and thousands of purchasers. They put ours to shame – we have around 65 (didn’t this number used to be higher?)

Mozarella Cheese at Edinburgh Farmers' Market

Mozarella Cheese at Edinburgh Farmers' Market

I am so frustrated with our market here. The company running the market often seems to be far keener on promoting foreign markets fetching up in Castle Street selling overpriced produce than ensuring that the farmers’ market thrives. We have some truly world-class suppliers, but who is singing their praises?

Where was the support needed throughout all the building work at the Usher Hall that reduced the number of parking spaces making it difficult to park anywhere near the market with the exception of the overpriced NCP car park (how many shoppers actually want to park for 2 hours and for more than £5?). As the number of permit holder places increased, where was the encouragement for shoppers to come to the market?

Did anyone log how much less the stall holders received each week? Special Saturday parking could be introduced, or validated parking if you shop at the stalls. Where is the support for those who come on their bikes?

Do you remember the last time you actually saw some advertising for the market? Did you even know that the 10th birthday was being celebrated? Market it to the locals, not visitors – they’ll not be buying meat to taken home with them.

In Portland, you can use your credit card to purchase items (by a token system); there’s a vegetable valet where you leave your heavy bags of vegetables then drive by in your car later to pick up; a lively interactive website (you can find where your chosen stall is located); token matching (for those on lower incomes), a full programme of appropriate events and much more.

Portland Farmers' Market

Portland Farmers' Market

So we will continue to brave the parking problems and visit Edinburgh’s market as often as we can. On Saturday we found cherries from Perth (yes – grown in pots in a polytunnel), strawberries, tomatoes, fresh fish, meat, vegetables, eggs, cheeses, German baking, Italian baking … – oh and also a Ceilidh band and an MC at 9 am in the morning (hmmm).

Come on Edinburgh, you can do SO much better. What do you think?

Compare and contrast:

Edinburgh Farmers’ Market (not updated since mid June, no mention of last weekend’s activities!)

Portland Farmers’ Market


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One Response to “Promote our farmer’s market Edinburgh, not hide it”

  1. John 2010/07/16 at 6:23 pm #

    Could not agree more – they could also fit in more stalls as there is a long waiting list or so I am told. A move to Castle street would be nice (so much more passing traffic).
    I think that unlike in other countries Farmers Markets here have a bit of an image problem of being very expensive and only for middle class foodie types. However in reality (at Edinburgh anyway) the produce is actually cheaper or equal to supermarket prices in many cases but quality is so much better.

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